About NBCo.
The Story of Newaygo Brewing Co.
Some of the best things in life start in a garage — and for us, it was homebrewing batches with friends, building a tiny community around great beer and even better stories.
Newaygo Brewing Co. was born from the vision of Krista Veal and Nick Looman, two craft beer lovers from Grand Rapids who decided to chase a wild idea:
In December 2013, we decided to go for it. Nick’s brother Eric jumped on board. Our dad, Scott, signed up to build the kitchen. Krista and Nick quit their jobs and headed to Newaygo — a place that’s been in our family’s bones for generations.
Newaygo had everything we loved: the river, the woods, the trails, the small-town spirit. What it didn’t have? A brewery to call its own. We figured it was time to change that.
Building Something Different
It took us 18 months, a lot of late nights, and a whole lot of beer to get here. We gutted a 100-year-old building downtown, built a brewhouse by hand, and somehow convinced a crew of 36 amazing humans to believe in the dream too.
On May 1, 2015, we opened the doors.
Poured the first pints. Fired up the pizza ovens. And never looked back.
Today, Newaygo Brewing is all about simple things done right — fresh food, honest beer, and a place that feels like home whether you’re fresh off the river, finishing a hike, or just passing through town.
Why We Do It
We’re not trying to be the biggest. We’re not trying to win medals. We just want to make really good beer for really good people.
That means beers that anyone can enjoy — whether you’re a die-hard hophead or someone who just wants something cold and crisp after a day on the water. It means local ingredients whenever we can get them. It means treating our neighbors like family.
And it means making sure there’s always a seat open at the bar.
Find Yourself Here
Whether you’re here for a pint, a pizza, or just a break from the world — welcome to Newaygo Brewing Co.
We’re glad you’re here.